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BtoBet announces another multichannel partnership in Nigeria

| By Guy Parsons
Platform provider inks new deal with leading retail and online bookmaker BetXperience

BtoBet, together with its certified partner for Africa, STM Gaming, has announced an agreement with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels. BetXperience will be integrating the Neuron 3 platform to capitalise on the digital transformation characterising the local betting market in Nigeria from retail to online gambling.

Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a sportsbook complete with odds for over 25,000 events per month. The sportsbook offering will also be complemented by a wide portfolio of other verticals such as online and live casino, and a selection of virtual sports.

Commenting on the tie-up, BtoBet’s chief marketing officer, Sabrina Soldà, said: “We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360° omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market.”

Gideon Odushola, BetXperience’s director said: “In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership.”