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BtoBet announces partnership with Betfair in Colombia

| By Aaron Noy

BtoBet, recently acquired by the leading igaming supplier Aspire Global, has announced an agreement with Betfair for the provision of its PAM and sportsbook platform.

BtoBet has established itself as the leading platform provider since the Colombian market became regulated, and the partnership with Betfair will further cement its leadership position. This agreement with Betfair also provides optionality for further expansion into other regulated markets in the future.

Commenting on the announcement, Alessandro Fried, BtoBet’s founder, said: “As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global. We are confident that we will become key players in the market by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology.” 

Mike Woodbridge, Betfair international director, said: “We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities.”