Casumo renews partnership with NetRefer for its affiliate marketing platform
Casumo, the award-winning online casino and sportsbook operator, has renewed its longstanding partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, extending a collaboration that has supported the operator’s affiliate programme for over a decade.
Founded in 2012, Casumo has established itself as a recognised name in the global iGaming industry, operating across multiple regulated markets, including the UK, Canada, New Zealand and key European markets, with a strong presence across the Nordics. With a strong focus on user experience, innovation and player engagement, the brand has built a reputation for delivering a dynamic and high-quality gaming environment tailored to a diverse international audience.
Casumo’s offering spans both casino and sportsbook, supported by a broad portfolio of over 3,500 games, live casino experiences and a continually evolving product ecosystem. The operator’s approach combines engaging gameplay with a structured and intuitive user journey, underpinned by a commitment to fairness, security and responsible gaming across all markets in which it operates.
Affiliate marketing has played a central role in supporting Casumo’s growth over the past decade. Through its continued partnership with NetRefer, the operator benefits from a platform designed to deliver performance clarity, reliable tracking and efficient partner management, enabling the team to optimise affiliate activity and maintain strong relationships across its global partner network.
Alongside these core capabilities, NetRefer continues to evolve its platform with a broader set of technologies that support affiliate programme performance at scale. This includes enhanced reporting through NetRefer’s BI Analytics solution, the Report Builder, deeper visibility into traffic quality via Enhanced Tracking, intelligent assistance through NetRefer CoPilot AI and flexible integration through its API technology, all forming part of a scalable ecosystem designed to support operators as their requirements grow.
Reflecting on the renewal, Madeline Liautaud, head of Affiliates at Casumo, said: “Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. It’s reliable, it handles huge amounts of traffic without breaking and, most importantly, our affiliates trust the data. In this industry, if your partners don’t trust your tracking, you don’t have a business. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”
Amanda Camenzuli, NetRefer’s manager of account management, commented: “A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”
As Casumo continues to strengthen its presence across international markets, the renewed partnership with NetRefer reinforces a long-standing collaboration built on performance, transparency and trust. With a shared focus on long-term growth and continuous optimisation, both teams look ahead to the next phase of their partnership.
To learn more about Casumo visit www.casumo.com
To become a Casumo affiliate visit www.casumoaffiliates.com