Cloudbet maps regional betting trends in August–September 2025
Leading crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with their favourite sports. This inaugural snapshot, covering August to September 2025, analyses betting activity across 12 of the most popular competitions – a curated slice from the thousands of events available on Cloudbet every day.
Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a telling divide: while soccer remains the backbone of crypto betting worldwide, regional favourites like baseball, UFC and Argentina’s Liga Profesional are reshaping the landscape.
“We took each region’s top five competitions and built a composite set to show where local favourites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”
Soccer dominates, but rivals (Grand Slams, MLB) break through
Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%) and La Liga (12.78%).
Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees vs Red Sox, which pulled bettors well beyond North America.
Regional snapshots:
- Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.
- North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis vs Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.
- Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% – evidence of a growing combat-sports appetite.
- Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.
The full snapshot is available here.