Colossus Bets, the award-winning pool betting operator and provider, has announced the addition of a new pool type to its product portfolio, to be marketed as “Match Predictor” pools.
The new pools will see Colossus’ popular multi-leg jackpot format, with its mainstay features of significant minimum prize guarantees, Cash Out and Syndicates, applied to single events – a market first. Individual legs within a pool will be based on a range of bet types, such correct score results, number of cards and corners awarded.
The first phase of the launch will focus on covering high profile football matches on the weekly calendar.
Colossus’ CEO David O’Reilly commented: “In our quest to offer the world’s biggest sports jackpots, we’ve been deliberate in choosing sports content and bet types that can appeal to a broad, recreational sports fan player base. We see our new Match Predictor pools as one of the strongest reflections of this strategic focus to date.
This release leans on the popularity of ‘bet builder’ fixed-odds products but it’s something that has never been done in a pool betting context. Our players will now be able to enjoy the end-to-end Colossus jackpot experience over the course of a single football match.”
Colossus also has plans to soon apply the format to other marquee sports and non-sports events.
O’Reilly added: “We are moving quickly to roll out phase one of Match Predictor pools to our network partners and, in parallel, we are building on this template to deliver a broader, sports-agnostic phase two.
We also expect these pools to resonate well with our FreePlay customers as they open up new opportunities for event-centric marketing campaigns, whether it’s the build-up to the final of Euro 2021 or a weekend flash campaign.”