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Comtrade Gaming announces first US platform deal with G3 Esports

| By Guy Parsons
Agreement will see Comtrade provide G3 Esports with its cutting-edge iCore igaming platform.

Comtrade Gaming, a leading provider of online gaming technology, has announced a new partnership with G3 Esports, marking their first entry into the USA with a platform deal for the full-service esports, gaming and entertainment agency . The agreement will see Comtrade provide G3 Esports with its igaming platform, iCore, and backend technology for G3’s upcoming betting product aimed at gamers.

“When choosing partners for our forthcoming esports platform, it was critical to find organisations that understand what is required to safely and responsibly operate a regulatory-compliant platform,” said Anthony Gaud, G3 Esports CEO. “Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

Comtrade Gaming delivers value-driven technology solutions. iCore is one of the leading igaming platforms already in use by world’s largest gaming companies. Expanding to the American market is  a huge milestone for Comtrade Gaming. Once launched, G3’s new wagering platform will leverage Comtrade’s enterprise-level services, such as player account management, real-time bonusing, dynamic segmentation, real-time push messaging and many more player engagement tools.

“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform” said Steven Valentine, chief commercial officer, Comtrade Gaming. “It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the USA. At Comtrade we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of.