Delasport signs sportsbook deal for three Esports Entertainment Group brands

Plug & Play sportsbook iframe set to benefit JustWow.com, CasinoJefe.com and Vie.bet.

Renowned igaming software supplier Delasport is about to power up three of Esports Entertainment Group’s (EEG) brands with its Plug & Play sportsbook iframe.

Delasport will support the leading esports-focused operator in MGA-regulated territories. The agreement allows all three brands to expand beyond their casino audience with ease. Adding a sportsbook to a casino website opens up a brand-new revenue stream and helps retain players who are interested in both verticals.

Regarding the company’s latest deal, Delasport’s CEO, Oren Cohen Shwartz, said: “Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalisation and engagement tools, to a company with such vast experience.”

EEG’s CEO, Alex Igelman, said: “Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular. We are eagerly looking forward to seeing the positive impact and growth this integration brings to our brand. Delasport has been a great partner every step of the way. We feel safe in entrusting the new sportsbook branches to them and their Plug & Play iframe solution.”