Digitain and AdmiralBet Serbia announce strategic multi-vector collaboration
Digitain, a leading provider of sportsbook and iGaming solutions, has announced a strategic collaboration with AdmiralBet Serbia, marking a significant multi-vector partnership within the regulated Serbian market.
This collaboration represents a large scale, multi-vector agreement that brings together several core verticals and multiple brands under a single strategic framework. As part of the partnership, AdmiralBet Serbia will integrate a comprehensive suite of solutions, including Digitain’s sportsbook, live casino content from Imagine Live, fast and crash games from Galaxsys, and the aggregation platform from Relum.
All brands and products will be integrated within a unified operational structure, creating a scalable and diversified ecosystem designed to support sustained growth, operational efficiency and long-term product expansion across regulated markets.
The collaboration underscores both companies’ shared vision of delivering robust technology-driven solutions tailored to the needs of regulated markets, while reinforcing AdmiralBet Serbia’s commitment to strengthening its market position through advanced and flexible solutions.
Ani Mkrtchyan, chief sales officer at Digitain, commented: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, director of online gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
This strategic collaboration further highlights Digitain’s growing footprint across regulated European markets and highlights its ability to deliver scalable, multi-layered solutions tailored to partner needs.