Digitain appoints Simon Westbury as CEO of Sport Generate 

The new addition to the Digitain group of companies will be focused on delivering the market leading live sports, esports, virtuals and oddsfeed products.

Westbury brings a wealth of experience and knowledge to the role, having previously held the position of chief business officer at Digitain and with over 15 years’ experience in the igaming industry, Westbury will be responsible for driving the strategic direction of Sport Generate.

He will work closely with the management teams to continue the development of innovative and cutting-edge products and will be focused on expanding the reach and impact of Sport Generate in the global marketplace.

“I am honoured to be given the opportunity to lead Sport Generate at such an exciting time in the industry,” said Westbury. “Sport Generate’s table football, table tennis, esports and virtual sports have a reputation for excellence and innovation, and I am looking forward to working with the talented teams to continue that legacy and make a real impact in the industry. I also thank Mr Vardanyan for the trust and faith he has put in me in appointing me to this role.”

Vardges Vardanyan, founder of Digitain and Sport Generate, said: “We are thrilled to have Simon Westbury in his new position and we know that he will bring Sport Generate to new heights with his leadership and expertise.”