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Enteractive celebrates ten years of partnership with Betsson

| By Elena Carruthers
Player engagement campaigns have positively impacted brand loyalty

Enteractive, the leading reactivation and retention partner for the igaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.

Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world. 

Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6m Betsson players, from 5.1m calls attempts, generating a net revenue of approximately €100m. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.

Enteractive’s CEO, Mikael Hansson, marked the occasion on Friday at Betsson Group’s HQ in Malta,  presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team. 

The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field.  In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases. 

Svensson commented: “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership.  Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”

Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector.  The many years of player engagement is testament to the success of our unique approach to personalised CRM.  We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.” 

Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the igaming sector.

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