ESA Gaming enters Nigeria with BetBonanza as African expansion continues

Innovative games provider ESA Gaming has made its debut in Nigeria after launching its library of non-traditional content titles with fast-growing operator BetBonanza. 

The partnership sees ESA Gaming continue its recent expansion in the African continent where its collection of mobile-first, lightweight EasySwipe titles is a perfect fit for local market conditions. 

Top-performing titles include Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, as well as a range of classic casino content and ESA Gaming’s first crash-style game, Rocket Racers.

Founded in 2019, BetBonanza is one of Nigeria’s fastest-growing online bookmakers. It also offers a great selection of casino content including slots, table games, instant and crash games. 

Through the rollout with BetBonanza, ESA Gaming will significantly strengthen its position in regulated African markets. The deal comes shortly after the supplier first entered the continent through partnerships with Pariplay and 888Africa. 

Commenting on the announcement, Thomas Smallwood, head of marketing at ESA Gaming, said: “Regulated African markets have become a key focus for us as our EasySwipe portfolio is perfectly designed to marry up with the wants and needs of local players in the continent.

“BetBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introduce new excitement to their growing customer base.” 

Gatis Licitis, COO of BetBonanza, said: “As we continue to strengthen our casino offering to complement our leading sportsbook we couldn’t find a better partner than ESA Gaming. 

“Their titles offer fantastic cross-sell opportunities and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”