Esports technologies appoints igaming industry veteran Mark Thorne as chief marketing officer
New CMO brings decades of valuable commercial and marketing leadership experience, completes executive team spearheading planned European market entry.
Esports Technologies, a leading global provider of advanced esports wagering products and technology, today announced the appointment of accomplished gaming industry veteran Mark Thorne as its new chief marketing officer. Thorne brings nearly 20 years of industry experience to the executive team, having served in leadership roles with Betfair, GVC, Betfirst, Bonnier Gaming, and Twin.com.
In this newly created role, Thorne adds to the existing heavyweight executive team driving Esports Technologies’ new market entries. He will aim to leverage his commercial and marketing expertise to further build the company’s brand, reputation, audience and revenue as well as expanding licensing while ensuring regulatory compliance. He will report directly to Aaron Speach, Esports Technologies CEO.
Speach said: “As we continue to expand globally, Mark’s detailed understanding of the markets we currently operate in, along with those in which we plan to operate, makes him a natural fit for us. His experience in the industry brings an important dimension to our leadership team as we drive Esports Technologies to its full potential. He has already proven to be an important advisor and an excellent lead for our growing marketing team.”
Thorne said: “Esports Technologies is one of the most exciting and promising players in the esports wagering space with ambitious plans, a clear roadmap and the ability to be agile and deliver rapidly. The momentum and potential for growth is both undeniable and astounding as is the caliber of the team. Post-IPO the company has already launched the free-to-play app ESG (Esports Games), entered into impressive strategic partnerships, and expanded the Gogawi territory significantly. I look forward to joining the team and adding value to an already well-oiled machine.”
Thorne’s arrival heralds the opening of Esports Technologies’ Malta office, from which he intends to build a team to assist with European market entries, working closely with the Esports Technologies operations office in Dublin. He speaks four languages and holds degrees in computer science, engineering and biochemistry.