EveryMatrix has become the first igaming supplier to be awarded World Lottery Association (WLA) Safer Gambling certification following a rigorous company-wide audit process.
EveryMatrix is the industry’s fastest growing betting and gaming technology provider and joins an exclusive list of ilottery suppliers to have achieved this status.
The WLA has recognised the company’s existing high standards and ongoing and future commitments to go above and beyond its requirements to become a leader in safer gambling best practice.
The business underwent a stringent audit process to achieve certification. This included providing evidence that both showcased and pledged to abide by and continually implement the WLA’s guiding principles aimed at protecting players.
EveryMatrix’s environmental, social and governance (ESG) policy includes a strengthened Safer Gambling strategy to ensure all its employees across its 12 global offices and all its clients have the necessary tools available to them and are fully informed of the latest research to operate in a responsible and ethical way.
Ebbe Groes, CEO of EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.
“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly and all our customers are informed of any risks and the actions needed to mitigate those risks.
“I’m personally committed to this, believe this is the way forward for both ilottery and igaming and hope many others join us.”
Naomi Koops, senior compliance counsel & safer gambling co-ordinator of EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business.
“We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”
Melissa Azam, CSR senior manager at WLA, said: “The WLA is pleased to officially recognise EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”
EveryMatrix has a dedicated global sustainability section for its customers and their players to access.