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Evoplay announces fresh, forward-thinking company rebrand

| By Guy Parsons
New direction will encapsulate its promise to deliver the industry’s most advanced entertainment experience

Evoplay (formerly Evoplay Entertainment), has today announced a rebrand to its visual identity and mission – transforming from up-and-coming game studio to one of the industry’s most exciting tech-first gaming suppliers. 

The award-winning provider, which has surged in popularity since its launch in 2017, has continued to establish itself as the industry’s fastest-growing studio, delivering games that offer hugely impressive retention rates. 

From its early days of launching the first mass-market 3D/VR slot at ICE London in 2018, the company’s new brand direction is designed to encapsulate its promise to deliver the industry’s most advanced entertainment experience, and to deliver its mainstream appeal to a wider audience. 

The new logo and typography live up to the inspiring games it represents. Evoplay’s look, its voice and its direction are now uniting to meet audience needs, position itself as the very best igaming developer in the business and support its partners in providing a true launchpad to help operators grow. 

Coinciding with the unveiling of its new branding, Evoplay has also launched its updated website

Commenting on the rebrand, Ivan Kravchuk, Evoplay’s CEO, said: “In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape.

“Visually, we’ve refreshed our look and created a new logo, typography and a mascot – these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what we usually see in our industry.

“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise and the brand values that will dominate our work going forward.”

In addition to continuing to produce popular instant, table and video slot games, Evoplay will apply its award-winning approach to supporting its partners in bringing new audiences to online casinos. 

Vladimir Malakchi, Evoplay’s CCO, added: “This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations and unparalleled partner service.

“We are confident that Evoplay will not only be the game developer of choice for online casinos but will also help raise the profile of the industry itself and attract new audiences. We’ve always had bold ambitions; what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions.”