Fanatics Casino launches FanCash Jackpots powered by Flows 

Flows, the automation and orchestration platform for iGaming, has announced that Fanatics Casino has gone live with Flows. 

FanCash Jackpots introduces dynamic mini, minor and major prize pools that respond to real-time player activity. Built and delivered in record time, the launch showcases the speed and flexibility of the Flows platform and the seamless collaboration between the two teams. 

Fanatics Casino now manages the entire jackpot experience, including configuration, automation and optimisation, through the FlowsPlay operator interface. This enables rapid iteration without engineering dependency and allows Fanatics Casino to adjust, test and deploy new promotional formats instantly based on player behaviour. 

James King, CEO at Flows, commented: “This launch defines what modern product delivery in gaming should look like. Fanatics had a clear vision for FanCash Jackpots, and together we were able to go from concept to full go-live faster than what is typically seen in the US market. With Flows, Fanatics can now build and optimise engagement experiences in real-time, without the delays or overhead of traditional development cycles. We’re very proud to support a team that moves with ambition and pace.”

Sam Downey, VP iCasino at Fanatics Betting and Gaming, added: “We didn’t want just another jackpot tool, we wanted something flexible, dynamic and easy for our teams to control day-to-day. Flows delivered that. The ability to configure and update mechanics in minutes, directly in response to live behaviour, is a meaningful step forward for us. The collaboration was fast, focused and aligned, and we’re excited to continue building on what we’ve launched.”

FlowsJackpots is part of the wider Flows suite, giving operators and suppliers alike a single platform to deploy, automate and manage products and experiences without reliance on custom in-house development.