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Fast Track partners with GiG

| By Guy Parsons
Brands working with GiG can now choose Fast Track’s CRM platform to manage all their player engagement from one place

Fast Track CRM is now available to operators on the GiG (Gaming Innovation Group) platform, following a new deal between the providers.

GiG offers a leading igaming platform, providing operators with a flexible solution for launching their online offering. GiG works with a number of third party integrations to give its customers the choice of a range of expert products and services in different areas, such as data and compliance.

Fast Track is already partnered with several brands using GiG’s platform, including Twin and Dunder, and is looking forward to future collaborations under this new agreement. Fast Track’s player engagement platform provides operators with the tools to create automated, personalised real-time engagements and get a consolidated view of their CRM activity across all channels.

Christopher Hirst, co-founder of Fast Track, said: “Like Fast Track, GiG is a technology company at its core. One of the major strengths of the GiG platform has always been its flexibility with data, which compliments Fast Track. We love collaborating with the GiG team in consistently delivering value to our mutual partners, and look forward to this formalised partnership.”

The providers share a mission of supporting operators to achieve scalability through the use of cutting-edge technologies and igaming operators now have the opportunity to take advantage of the combined capabilities of both platforms to power their online operations.

Martin Collins, business development director at GiG, said: “Fast Track, as an organisation, brings a great deal of industry knowledge to the table and drives operational excellence and value for their customers via their excellent platform. Partnering with a leading provider of tech solutions is an exciting opportunity for GiG and allows us to further deliver value to all of our customers. We wholeheartedly welcome Fast Track to our marketplace.”