Industry veteran joins Simon Lidzén, Christopher Hirst and Patrik Potocki as a member of the senior leadership team
Fast Track has brought Jean-Luc Ferrière, who has been working for the company as a brand ambassador since last October, on board as CCO.
With over 20 years of experience in the igaming industry, including in the role of CCO at Microgaming, Fast Track sees Ferrière’s background as a valuable addition to the team. Simon Lidzén, co-founder and CEO of Fast Track, said: “Jean-Luc has proved that he is able to get the best out of teams through a focus on both people and technology. We have seen over the last few months that we are very aligned in terms of how we work and how we see the future of this industry, and we are absolutely delighted that he will now be playing a larger role at Fast Track.”
Fast Track has positioned itself as a leader in its field since launching its player engagement platform in 2019. In December 2020 alone, it signed deals to work with four new operators. This growth can be attributed in part to the organisation’s focus on delivering value to its partners through the joint efforts of the business development, partner management, integration and onboarding teams. The player engagement platform provider has also worked on continuously developing its product, notably with the launch of Fast Track Lifecycles in September 2020; an innovative solution to managing complex multichannel engagements.
Ferrière will be guiding business development and partner management within Fast Track and is excited to add further value. He said: “The synergies were obvious from the first engagement with Simon and Chris, and I am thrilled to be able to put my passions and experiences to further use advising the business in this newly expanded capacity.”