FaZe Holdings, Inc (FaZe Clan), one of the most prominent and influential gaming organisations in the world, and Rollbit, a leading name in the world of online gaming and entertainment, have announced a new multimillion-dollar esports sponsorship deal.
Under the terms of the partnership, Rollbit will become a global partner of FaZe Clan’s Counter-Strike team, which is currently the number-one ranked team according to ESL World Ranking. Rollbit’s sponsorship of FaZe Clan, focused exclusively outside of the United States, follows its recent partnership with SSC Napoli, one of Italy’s most celebrated football clubs, affirming its commitment to partnering with top-performing sports properties on a global scale.
Commenting on the agreement, Erik Anderson, president of FaZe Clan, said: “We believe this marks one of the largest sponsorship deals in the history of Counter-Strike and esports, as brands like Rollbit look for new ways to connect with large, highly engaged global audiences. Today’s historic announcement not only demonstrates our shared commitment to competition and excellence, but also ensures a strong and enduring programme for our fans. We are thrilled to embark on this partnership with Rollbit.”
Sam Norman, head of partnerships at Rollbit, said: “Rollbit is excited to partner with FaZe Clan, the current number-one Counter-Strike team in the world. We have long admired FaZe Clan and look forward to joining their global audience of over 500 million social followers. We’re looking forward to supporting and cheering for the Counter-Strike team as they aim to uphold their top global ranking throughout this year’s season. This collaboration marks another milestone for Rollbit as we continue to expand our sponsorship portfolio with other leading sports organisations.”
This milestone partnership not only underscores the growing significance of esports but also reflects the substantial growth in esports viewership. Earlier this month, GameSquare Holdings (GameSquare), in conjunction with its wholly-owned analytics and business intelligence platform Stream Hatchet, published an annual gaming and esports Trends Report. The report shows significant growth in esports viewership, with a 4% year-over-year increase to a record 2.76 billion hours watched in 2023.