Company becomes club’s new official sports betting partner in Russia and CIS
Fonbet has become the new official sports betting partner of AC Milan in Russia and the CIS region. The new deal, which is built on innovation, passion and responsible entertainment, aims to further popularise the game of football in the region.
As part of the new partnership, the Fonbet brand will be visible in Russia and CIS region during the Italian giant’s home games in Serie A, as well as on the official Rossoneri website and mobile app.
Fonbet is working jointly with AC Milan on some unique promotions for its customers and will produce exclusive contents for the Rossoneri fans in Russia and the CIS countries.
Commenting on the partnership, Casper Stylsvig, chief revenue officer at AC Milan, said: “We are delighted to welcome Fonbet to our family of regional partners at AC Milan. Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”
Alina Yakirevich, Fonbet chief marketing officer, said: “We are happy to announce the beginning of such a significant partnership for Fonbet. Our spirit and values are very close. This new agreement with AC Milan leads us to a higher international level. Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region. This new partnership will help us strengthen the image of a solid and leading betting company. We are planning various activities with AC Milan for our fans in the region, so stay tuned!”