Tech & innovation

FrankFred partners with Enteractive to win back lapsed players

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Douglas Roos’ casino looks to improve retention across markets

Enteractive, the global leader in player reactivation and retention for the igaming industry, has announced a new partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.

Frank & Fred Casino, co-founded by igaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada and New Zealand. In March the activity was expanded to include NRCs for the same markets.

In the first month of activity, Enteractive delivered an overall conversion rate of 35%.

Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to seamlessly integrate its player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.

Douglas Roos, co-founder at FrankFred, is a well-known Nordic entrepreneur with a wealth of experience in the world of igaming.  He previously founded Ladbrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist. 

Of the new partnership, Roos commented: “Enteractive’s innovative approach to player personalisation is both unique and well-established. We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”

Enteractive’s scalable personalisation approach, with ease of integration and solid ROI for clients, sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. 

Simon Jernstrom, FrankFred co-founder, added: “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing goodwill and loyalty amongst our user base.” 

Andrew Foster, Enteractive director of business development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players.”

Enteractive has more than 12 years’ experience in player reactivation, and is in the top four traffic generators globally for the igaming sector.

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