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FSB extends partnership with BetLion

| By Stephen Carter
Leading technology provider signs new four-year deal with African sportsbook operator after brand enjoys incredible growth

FSB, the leading igaming technology provider has extended its partnership with key African operator BetLion for an additional four years.

BetLion took the decision to renew its technology partnership with FSB after an initial two-year deal generated tremendous growth for the operator.

BetLion, which is focused on the fast-growing African market, has grown consistently since launching with its FSB-powered online and mobile sportsbook in 2017.

FSB’s cutting-edge platform allows operators to enter numerous jurisdictions with a localised offering and this has been crucial for BetLion. Regulations and customer demands differ in their key territories of Kenya and Zambia so FSB’s offering has allowed them to play to their strengths.

David McDowell, CEO of FSB, said: “We are delighted to have extended our relationship with BetLion for another four years. They have enjoyed incredible growth since launching with us in 2017 and we look forward to more success in partnership with them.

Oliver Bates, CEO of BetLion, said: “Extending our partnership with FSB was an easy decision to make as their technologies and services are market leading. Beyond this, it is clear they understand the potential of the African market and are focused on delivering a product that can evolve quickly within this rapidly changing market. Their unique platform has allowed us to enter markets across the continent with the FSB product together with our own proprietary technologies. We look forward to continuing to grow alongside them.”

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