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Funteron announces ITV OddsFinder: leading bookmakers, one screen, the best price

| By iGB Freelance
New free companion app from Funteron, in partnership with ITV, gives sports fans a single place to compare odds and find the best price across leading bookmakers.

Funteron Limited today announces ITV OddsFinder, a free to download companion app developed in partnership with ITV that lets sports fans compare real-time prices from leading bookmakers in one place.

The app launched ahead of Glorious Goodwood 2026, with advertising promotion in the commercial breaks of ITV’s coverage on ITV1 and ITV4.

ITV OddsFinder is built around choice and transparency. It brings together real-time prices from leading bookmakers for each race on ITV in a single view, so users can see which operator is offering the best value. Prices update continuously, so the comparison is current at the moment the user is looking.

ITV OddsFinder runs on Funteron’s odds comparison infrastructure, which aggregates real-time pricing from a network of licensed bookmakers across the UK.

The launch is supported by an advertising campaign in ITV’s coverage, beginning at Glorious Goodwood 2026. The five-day festival runs at Goodwood from Tuesday 28 July to Saturday 1 August, with racing broadcast on ITV throughout the week, and features three Group 1 races: the Goodwood Cup, the Sussex Stakes and the Nassau Stakes.

Keith O’Loughlin, executive chairman, Funteron, said: “Funteron exists to give sports fans genuine choice and the confidence that they are seeing the best available price. ITV OddsFinder brings leading bookmakers together in one independent comparison, built around the live racing audience on ITV. ITV is the right anchor partner to set that standard.”

Mike Barrett, controller of agency & client sales, ITV, said: “At ITV we’re constantly exploring new commercial opportunities around live sport, for the benefit of both our advertising partners and viewers. Building on Funteron’s experience in this area we are pleased to be launching ITV OddsFinder to give our viewers a streamlined experience when watching the racing they love.”

ITV OddsFinder is available now from the App Store and Google Play. A web version at www.itvoddsfinder.com will follow shortly.

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