GameOn strengthens Fractional CMO team with appointment of Laura Taylor
GameOn, the specialist B2B iGaming marketing and PR agency, has strengthened its Fractional CMO team with the appointment of experienced iGaming marketing and brand specialist Laura Taylor.
Taylor joins GameOn following her role as senior brand manager at Games Global, bringing more than 15 years of experience spanning brand, marketing strategy and communications. She previously held roles at Microgaming, giving her extensive experience working with some of the industry’s most established iGaming businesses.
As Fractional CMO, Taylor will become a senior marketing partner to GameOn clients, combining strategic direction with hands-on delivery to help businesses sharpen their positioning, accelerate growth and get more from their marketing.
Her remit will cover marketing strategy, brand positioning and campaign planning, alongside team guidance and the delivery of key marketing initiatives. Embedded within client teams, She will turn commercial priorities into focused marketing activity designed to create measurable impact.
The appointment further strengthens GameOn’s Fractional CMO offering, giving iGaming businesses access to experienced senior marketing leadership without the cost or commitment of building the same capability in-house.
Alex Wilson, head of marketing division at GameOn, said: “Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need.
“Her time at Games Global and Microgaming means she understands the iGaming industry from the inside, but more importantly, she knows how to turn that understanding into marketing that supports real commercial objectives.
“She’s a brilliant fit for the way we work at GameOn, becoming part of the client’s team, getting under the skin of the business and making things happen.”
Laura Taylor, Fractional CMO at GameOn, added: “I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector, bringing together strategic thinking with practical, hands-on marketing support.
“What really appealed to me about GameOn’s Fractional CMO model is its flexibility. Every business has different priorities and challenges, and this approach gives clients access to senior marketing expertise that can flex around what they actually need.
“I’m looking forward to becoming a genuine extension of our clients’ teams, understanding their commercial priorities and helping turn those into focused, effective marketing activity that makes a real difference.”