Games Global launches leading titles with UK brands of global giant Flutter
Games Global has continued to accelerate its partnership with industry-leading operator group Flutter, after taking a selection of its content live with Sky Vegas, Sky Bingo, Paddy Power and Betfair in the UK, significantly boosting the brands’ online offerings.
A collection of legendary titles including Immortal Romance, Gold Blitz and Ancient Fortunes: Poseidon Megaways have been added to the individual operator sites, along with a number of the supplier’s most popular table games.
Games Global has a longstanding collaboration with Flutter brands including PokerStars, Sisal and FanDuel, with the supplier enjoying great success in the US market thanks to this partnership with one of the region’s leading operators.
As part of the most recent agreement, additional titles will be added to the different brands weekly during the start of the launch period, where the full immersive nature of Games Global’s portfolio will be showcased to audiences.
In addition to existing content launching, there will be several bespoke games created for the Flutter brands with Sky Vegas Gold Blitz the first title to be rolled out.
The launch of exclusive content reinforces Games Global’s commitment to its partners, creating bespoke titles that help operators stand out in the crowd and attract new audiences.
Rupert Dix, interim chief revenue officer at Games Global, said: “We have enjoyed a wonderful partnership with Flutter and we are delighted to take this to the next level.
“By launching legendary content with a number of its tier-one brands in the UK, one of our core markets, there promises to be a wealth of opportunity to maximise player engagement and we are excited to deliver these immersive experiences together.”
Roisin Hogan, commercial director at Flutter UK&I, said: “We take great pride in elevating the offering of our individual brands and launching a selection of Games Global’s portfolio in the UK will significantly boost our product which is trusted to deliver exciting experiences to players around the world.
“The broad range of titles added, including exclusive games, will further enhance our online casinos and ensure audiences are presented with an unrivalled range of content.”