Gaming Innovation Group expands strategic partnership with News UK
| By Rochelle Piggot
Gaming Innovation Group Inc (GiG) has expanded its commercial partnership with News Corp UK & Ireland Limited to enter the Irish market with exclusive offers and casino and sports betting content
Gaming Innovation Group Inc (GiG) has expanded its commercial partnership with News Corp UK & Ireland Limited to enter the Irish market with exclusive offers and casino and sports betting content. The Irish Sun’s website now features a dedicated hub for all betting-related content, allowing readers to access everything in one place.
The decision to expand the commercial partnership follows the successful launch in the UK in December 2022, already delivering material revenues to GiG Media after only two months in operation.
GiG and News Corp UK & Ireland are working towards entering further new markets, starting with the lucrative US market by the end of Q1 0223