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Gaming Innovation Group helps launch GoldenPark in Portugal

| By Rochelle Piggot
Gaming Innovation Group (GiG) has today announced the launch of GoldenPark in the Portuguese regulated online market, using its leading player account manager (PAM) and sportsbook, further strengthening the existing partnership that started in Spain in 2019.

The launch is significant as not only GiG’s second B2B partner brand in Portugal, following the previous launch of Betway in the country, but also represents the first time the GoldenPark brand has been available to any market outside of Spain.

Recently crowned EGR’s Full Service Platform and Multi-Channel Supplier of the year, one of the industry’s most prestigious awards, GiG’s platform and sportsbook solutions are specifically designed to suit operations within the most complex and highly regulated markets available, being licensed in 30 such markets and with a further eight in the development pipeline.

Portugal provides one of the most robust regulatory online gaming frameworks in Europe, alongside a resolute taxation structure that facilitates the need for highly configurable solutions to help navigate opportunities for growth in the market. GiG’s bespoke sportsbook, with many years of experience of a similar model in France, is built to allow for adaptable margins, giving sportsbook operators the opportunity to tailor their offering to remain commercially attentive and competitive.

The online gaming market in Portugal offers considerable opportunity for growth. Revenue jumped 24.8% YoY to €196.4m in Q1 2023, across the 28 licence holders, 12 for sports betting and 16 for igaming, according to data supplied by the regulator, Servico de Regulacao e Inspecao de Jogos (SRIJ).

David Bonnefous Saavdera, commercial director of GiG, said: “I’m pleased that we have been able to help expand GoldenPark’s online operations into Portugal, delivering what we believe to be a product that is adaptable, resilient and perfectly suited to serve the needs of operators in the Iberian peninsula. I’m also proud that GiG’s expertise enables our partners to develop in a multi-regulation business and gives them the chance to replicate the success they’ve had in their home country. ”

José A Giacomelli, consejero delegado of online division of MGA, said: “Portuguese regulation is in itself a major challenge for our operations. We are very happy to be able to face it together with GiG as a key factor of our success. Our expansion plans include strong growth in this country and we believe that the platform should help us to achieve this objective.”

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