GiG said this is an exciting partnership with a brand which has been operating for 18 months and has established a significant database of customers.
Following the successful migration, the established operator will re-launch in the regulated German market via GiG’s powerful platform technology.
This is particularly significant for GiG as this is the kind of partnership GiG has been striving towards achieving within regulated markets. Over the past year, GiG has been working on updating and improving its player account management system (PAM) to enable established brands to migrate their database successfully and smoothly to GiG’s PAM.
The agreement is based on a revenue share model with a minimum duration of four years.
GiG chief executive Richard Brown said: “I am extremely happy to have partnered with a successfully established operator for the newly regulated German market. It’s always a proud moment when we add to our growing list of platform partners, even more so when it’s with a company that has established a strong reputation within the industry and mirrors our vision for the type of customer we want as our partners. With their expertise and knowledge of the German market and GiG’s innovative technology, I am confident that the collaboration will drive success for both parties and deliver a truly enjoyable igaming experience for their players throughout Germany.”