Appointment of industry heavyweight to be key for 2021 expansion plans
Leading gaming and sports betting partner Gaming1 has boosted its C-level ranks with the appointment of Stars Group marketing veteran David Carrion as its chief marketing officer.
Selected for his data-driven skills and approach, the role will see Carrion build on the widespread international awareness enjoyed by Gaming1’s distinguished brand name, as well as taking the helm at one of the industry’s largest data science teams.
Gaming1’s CMO brings a wealth of experience to his new position, notably at the Blackstone-owned Spanish casino group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation and growth before becoming marketing director of its renowned brand, PokerStars.
Carrion’s tenure saw him develop the strategy, teams and tech stack around SEO, PPC, paid social, affiliates and display advertisement, as well as multiple high-profile award-winning campaigns, like Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner) and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament, earning him a place on Gaming Intelligence’s prestigious HOT 50 list of online gaming’s most influential professionals.
Commenting on the appointment, Gaming1 COO and co-founder Sylvain Boniver, said: “On behalf of everyone here at Gaming1, I’d like to wish David the warmest of welcomes. A world-class addition to our team, his appointment forms part of a recruitment drive aimed at accelerating our continued international expansion into crucial markets such as the US.
“We are a data-obsessed company so with David’s precise, data-driven approach, as well as a remarkable skillset and experience portfolio, he’s perfectly placed to help take our brand to the next level.”
David Carrion, CMO at Gaming1, added: “I’m delighted to be overseeing one of our industry’s foremost data science teams and feel confident that Gaming1 can continue its impressive growth streak in the weeks and months ahead.
“The company’s history and goals align very closely with my own, and the strength of our talented team gives me full confidence that we can make these ambitious expansion targets a reality.”