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GANHEI returns to FIRST.bet as sportsbook technology partner in Brazil

| By iGB Freelance
Brazilian betting brand renews its partnership with FIRST.bet to deliver a stronger sportsbook experience built for the regulated Brazilian market.

GANHEI has returned to FIRST.bet as its sportsbook technology partner in Brazil, renewing the relationship between the two companies as the operator strengthens its sports betting offering for Brazilian players.

The partnership gives GANHEI access to FIRST.bet’s fully managed sportsbook, combining competitive pricing, extensive pre-match and live market coverage, localised trading and the performance required for Brazil’s high-volume betting environment.

FIRST.bet already powers a broad range of operators in Brazil. For GANHEI, that experience means a sportsbook tested under real local conditions, from peak traffic and demanding live betting behaviour to the technical and regulatory requirements of the market.

The renewed partnership gives GANHEI the ability to shape the sportsbook around its own brand and customers, while relying on FIRST.bet for the technology, trading and operational depth underneath it.

Tom Light, founder and CEO, FIRST.bet, said: “Brazil is one of the most demanding sportsbook markets in the world. Players compare odds, expect speed and depth, and will not tolerate a poor live betting experience. GANHEI understands those expectations and knows our technology first-hand. Its decision to return to FIRST.bet is a strong endorsement of the product we have built, and we are focused on helping the brand compete at the highest level.”

Raul Oliveira, CEO of GANHEI, said: “We know exactly what Brazilian players expect from a sportsbook: competitive odds, speed, stability and a strong live product. We have worked with FIRST.bet before and know the quality of both the technology and the team behind it. This partnership gives GANHEI the product and flexibility we need to deliver a stronger experience and support our next stage of growth.”

Through the renewed partnership, GANHEI will strengthen its offering with a sportsbook designed for a market where product performance directly determines player acquisition, retention and long-term growth.