Compliance tool will enable DT9 Media to set up bespoke checklist parameters
Gaming Innovation Group (GiG), has signed an agreement with Malta-based gaming company DT9 Media for the provision of its automated marketing compliance tool, GiG Comply.
GiG’s self-serve compliance solution enables operators to scan web pages for content including links and igaming code red words. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Comply will allow DT9 Media to set up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. This will allow DT9 Media to ensure that affiliates are aligned with their brand’s marketing message, further ensuring they remain compliant and safeguard their licence.
Commenting on the announcement, Jonas Warrer, managing director of GiG Media, said: “We are happy to have partnered with DT9 Media and look forward to supporting them in their efforts to enhance their affiliate marketing compliance. The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.
Andrea Centore, director of DT9 Media, said: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance. We believe that GiG offers the perfect compliance solution to manage and monitor our affiliates’ marketing campaigns, and we are excited to start this partnership with them.