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GiG extends GiG Comply partnership with Bet365

| By Guy Parsons
Online gambling giant will continue to make full use of groundbreaking compliance tool

Gaming Innovation Group Inc. (GiG), has renewed its agreement with leading operator Bet365 for the provision of its self-serve marketing compliance screening tool, GiG Comply. 

GiG’s automated marketing compliance tool scans thousands of web pages for content including igaming code red words, links and regulatory requirements across multiple jurisdictions, allowing operators to remain in control of their marketing compliance by ensuring affiliates are fully aligned with their brand message. 

Through GiG’s flexible compliance tool, Bet365 will continue to create bespoke compliance checks which cover market-specific legislation and advertising standards ensuring that they remain proactive, in control of their affiliate marketing and at the forefront of responsible gaming requirements.

Commenting on the agreement renewal, Jonas Warrer, managing director of GiG Media, said: “As one of the leaders in the industry, it makes us extremely proud that Bet365 has decided to continue its relationship with GiG. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.” 

A spokesperson for Bet365 said: “We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.”

For more information please contact complysales@gig.com, or visit our dedicated website GiG Comply. 


Bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

Help is close at hand. Visit www.gamcare.org.uk  or contact the National Gambling Helpline on 0808 8020 133.

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