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GiG partners with B2B marketing platform BlueRibbon

| By Guy Parsons
Announcement further enhances its platform solution offering

Gaming Innovation Group (GiG) has partnered with B2B marketing platform BlueRibbon to integrate their player engagement tools to its platform, allowing GiG to extend its igaming offering to its partners around the world. 

This collaboration will see GiG further its reputation as a top provider of innovative igaming solutions. The inclusion of cutting-edge player engagement tools will present GiG’s partners with the ability to generate bespoke, tailored content jackpots adding a new level of engagement, excitement and anticipation during gameplay. 

BlueRibbon’s robust player engagement platform upscales player loyalty and brand differentiation, providing added value to GiG’s solutions. Accompanied by additional engagement tools such as jackpot tournaments, customised jackpot mini-games and widgets, the BlueRibbon platform reinforces a personalised user experience for operators and their players. 

Ben Clemes, chief commercial officer at GiG, said: “We are excited to have partnered with a leading marketing platform such as Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners. Integrating BlueRibbon’s jackpot solution allows us to enhance our front end by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles. 

Dan Fischer, co-founder and CMO at BlueRibbon, said: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the igaming experience together.”