GiG-powered PlayStar brand goes live in New Jersey

| By GiG
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Online casino PlayStar, powered by Gaming Innovation Group’s first-class igaming platform, is now live in the US state.

Having partnered with Ocean Casino Resort to secure access to the limited licence market in the Garden State, much is expected from a launch that sees PlayStar leverage its unique product offering, centred around the established and flexible technology of GiG’s award-winning platform.

GiG’s platform, built on nimble and agile technology and reinforced by a wealth of knowledge via over four years operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide.

New Jersey has enjoyed significant growth and development since regulating, with operators looking to capitalise on a market posting gaming revenue at 31% higher in August 2022 compared to the same time last year, according to a report by the New Jersey Division of Gaming Enforcement.

The agreement penned between GiG and PlayStar is based on a revenue share model and has a minimum duration of four years.

PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalisation, engagement and exemplary customer service every time they pass through the casino’s digital doors. A privately owned company founded by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and co-founder and chief development officer Adam Noble (ex Yggdrasil and Play’n Go), PlayStar can also expect to benefit from a management team with significant experience in online gaming.

Discussing the announcement, Richard Brown, chief executive officer of GiG, said: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team. We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative igaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”

Per Hellberg, CEO of PlayStar, said: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”