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GiG signs partnership deal with Kaizen Gaming

| By Guy Parsons
Agreement covers the provision of GiG Comply to Greece-based operator

Gaming Innovation Group Inc. (GiG) has signed an agreement with Greece-based gaming company Kaizen Gaming (Stoiximan/ Betano) for its affiliate marketing compliance tool, GiG Comply.

GiG Comply is a self-service marketing compliance solution which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions. 

GiG Comply will allow Kaizen Gaming to set up bespoke search criteria to ensure that it covers market-specific legislation and advertising standards. This will help Kaizen Gaming to remain proactive and in control of its affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Commenting on the announcement, Jonas Warrer, chief marketing officer at GiG, said: “We are happy to have partnered with Kaizen. It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business. We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading gametech company in Europe.”

Claus Jansson, head of affiliates at Kaizen Gaming, said: “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming. Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”