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GiG’s omnichannel solution powers launch of Slotbox casino

| By Guy Parsons
Online casino launch marks a significant milestone for Slotbox as the first step towards its digital transformation

Slotbox, a creation of Ireland’s leading casino operator, has today launched its new online casino and omnichannel experience via GiG’s igaming platform.

Slotbox was founded by Ireland’s leading gaming and casino operator, which has locations across the country. The casino operator provides an exceptional gaming experience to its customers having built on a foundation of delivering five-star customer service, innovation and best-in-class products. The online casino launch marks a significant milestone for Slotbox as the first step towards its digital transformation.

The new online casino, built with GiG’s frontend framework, provides Slotbox players with a competitive online experience and a unique look and feel. Powered by GiG’s innovative igaming platform and leading omnichannel solution, Slotbox features a dual registration function, which presents one seamless registration process for its players across all channels. Slotbox will also feature a shared loyalty system, giving its players the ability to earn online loyalty points and coins when playing offline and vice-versa. In addition, the new casino brand will launch a number of features in the coming months to allow for an uninterrupted player journey between the retail and online sites.

Commenting on the news, Conor O’Donnell, Director at Slotbox, said: We are really pleased to see stage one of this project come to fruition. Everyone involved has worked hard to create an offering that will deliver a first-class gaming experience for our customers. We are particularly excited about the roll out of the omnichannel features which will provide a seamless experience for our players.”

Richard Brown, CEO at GiG, said: “I am excited that we have gone live in Ireland with Slotbox . It’s always a proud moment for GiG to power the launch of a new brand, even more so when that launch is part of a partner’s digital transformation. With the experience and expertise of the industry veterans of Slotbox combined with the innovation of GiG’s igaming platform and omnichannel solution, Slotbox delivers a top-class online casino, which is set to provide a market-leading seamless experience to its players.