GR8 Tech’s Bet It Drives hits the Portuguese fast lane with Tiago Pereira of LeBull.pt
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives – the drivetime podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, chief sales officer at GR8 Tech, each episode captures raw insight, candid stories and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, head of Portugal at LeBull.pt. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs Brazil: same language, different mindset: why copy-paste doesn’t work and true localisation is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localisation, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on YouTube, Spotify and Apple Podcasts.