Hero Gaming partners with Fluid to provide smarter payment journeys

Fluid, the leading AI-powered iGaming cashier, is proud to announce a strategic partnership with Hero Gaming, one of the industry’s most respected and forward-thinking technology providers. The collaboration will see Fluid’s intelligent cashier technology rolled out across Hero’s portfolio of platform clients and brands.

This partnership marks a major step in Hero Gaming’s mission to help its partners optimise user experience and conversion performance across multiple markets. By integrating Fluid, Hero Gaming strengthens its modular platform offering with a cashier solution that combines fast load times, full customisation, and real-time analytics.

“We’re thrilled to partner with a group as respected and innovative as Hero Gaming,” said Roberto Rubio, CEO of Fluid. “Their commitment to exceptional user experiences aligns perfectly with our mission to modernise the payment journey in iGaming.”

At the heart of this collaboration is a shared belief that the cashier is no longer just a utility: it’s a strategic and important tool for conversion, retention and growth. Fluid will help Hero Gaming and its partners deliver a faster, more intuitive deposit experience while gaining full visibility into performance to drive long-term revenue.

“We’re always looking for innovative technologies that elevate the performance of our platform without adding complexity,” said Antonio Carnevale, group head of payments at Hero Gaming. “Fluid brings a powerful mix of speed, smart design and real-time data insights that align perfectly with our modular approach. By integrating their intelligent cashier, we’re giving our partners a forward-thinking tool to increase conversion, improve user experience and make data-driven decisions that scale across markets.”

“Hero Gaming has always been about delivering great experiences to our partners, and payments are a key part of that,” added Per Thorn, managing director. “We’re excited to see how Fluid can help elevate the solutions we offer to our partners.”

The cashier will begin rolling out across key partner brands in Q2 2025, with full implementation expected shortly thereafter.