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iBet player engagement to be powered by Fast Track’s real-time CRM platform

| By iGB Freelance

The flagship brand of the Claymore Group will use Fast Track as a central platform for its CRM.

iBet offers sports betting with top odds across a wide range of sports as well as a diverse portfolio of online casino games. The brand has a focus on responsible gambling and is part of Claymore’s vision to provide the best customer experience in the industry.

The operator has chosen Fast Track CRM as the platform to centralise the orchestration of all communications and rewards for its players. With a focus on cutting-edge tech and data-driven operations, iBet can take full advantage of the real-time data and automation capabilities offered by Fast Track CRM.

David O’Callaghan, CEO of iBet, said: “Our ambition is to provide real-time service to our players to achieve the highest customer satisfaction. The partnership with Fast Track enables us to communicate to our players at the right time with the right message.”

Fast Track CRM is a platform designed specifically to help igaming operators scale. The platform allows operators to orchestrate all their CRM activities centrally and to automate the majority of their engagements. Fast Track will soon also provide all its partners with access to flexible, powerful machine learning capabilities with the Singularity Model.

Fast Track’s Singularity Model is a new engine designed specifically for building 1:1 experiences. Operators like iBet can take advantage of advanced machine learning and computations to action real-time observations of their players.

“We are excited to work with iBet. It is clear that we are very aligned in terms of our shared passion for technology and using data to drive experimentation and decision-making. We look forward to seeing them take full advantage of the flexible, granular data and reporting available within our platform,” commented Simon Lidzén, co-founder and CEO of Fast Track.