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Ibex.ai signs with Aardvark Technologies to expand its igaming reach

| By Guy Parsons
Platform provider’s operators to utilise supplier’s innovative ‘self-driving’ LTV optimisation tool.

Artificial Intelligence expert Ibex.ai has penned a new partnership with platform provider Aardvark Technologies.

Ibex.ai delivers a system built especially for igaming, increasing customer retention rates and LTV through 100% personalisation and a prominent level of automation-based machine learning algorithms. This targets each customer via the correct channels at the perfect time with the right and most profitable offer, using unique monetisation-based calculations to increase profitability in a responsible way.

Aardvark Technologies allows operators to access both new and existing markets through multiple solutions delivering a package of betting products and software with instant access to the industry’s top providers.

Through this latest agreement, Aardvark Technologies will now grant its clients access to Ibex.ai’s innovative CRM tools aiding in the creation of distinctive marketing designed specifically for each customer.

Thomas Aigner, head of business development at Ibex.ai, said: “We are delighted to be working with Aardvark Technologies, with whom we share a passion for using cutting-edge technology. This not only enhances the overall player experience but provides its partners with a level of personalisation and automation which is fundamentally changing how their marketing teams will work, allowing them to scale more quickly in existing and new markets.”

Simas Denisovas, CEO at Aardvark Technologies, said: “Scaling a business in igaming requires not only new customers but keeping hold of your existing ones. Ibex.ai was exactly what we’ve been looking for as they have developed a system with a different approach to allow the maximum possible personalisation and an extremely high level of automation, which we think is crucial for our partners.”

Ibex.ai aims to assist companies by automating the process, freeing up time for CRM teams to work more creatively on brand management and strategies. The system also helps startups without the budget for their own CRM team, as well as brands looking to enter new markets, with machine learning now proving an invaluable asset to retention teams.

Ibex.ai will be represented at this week’s iGB Live! event in Amsterdam, where they look forward to providing potential operator partners with clear-cut results.

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