ICONIC21 signs multi-vertical partnership agreement with Advabet

iGaming content provider ICONIC21 has signed a partnership agreement with the bespoke iGaming platform provider Advabet (also known as Adwa) to distribute its gaming portfolio across the company’s operator network and managed brands. Adwa specialises in tailored online casino solutions, platform technology, gamification tools and gaming integrations. 

The agreement encompasses all major gaming verticals within the ICONIC21 portfolio, with an initial rollout across Adwa’s B2C brands before extending to its wider B2B ecosystem.

The partnership will feature ICONIC21’s strongest-performing content categories, including slots, virtual games and live casino products. Among the titles made available will be content from Gravity Games, ICONIC21’s flagship live and virtual titles, as well as the virtual game iDealer Blackjack.

Alina Mihaela Popa, chief commercial officer at ICONIC21, said: “We’re pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration.”

Igor Drobaha, head of casino at Adwa, said: “ICONIC21’s portfolio adds further depth to the entertainment offering available through our platform. We’re excited to begin this partnership and deliver new gaming experiences across our brands and partner network.”

The rollout will be completed in phases, with both companies working closely to integrate and expand the content offering across all agreed verticals.