Incentive Games and bet365 introduce Preferred Team feature to Tournament Challenge
In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has introduced a new Preferred Team feature to its Tournament Challenge game for the 2026/27 football season, giving fans a more personal way to compete throughout the tournament.
The new Preferred Team feature builds on this experience by allowing players to select their favourite club during gameplay. Once selected, players are automatically placed into a dedicated league alongside other supporters of the same team, giving them the opportunity to compare predictions and compete for bragging rights within their fan community.
The selection prompt appears naturally during gameplay, with players free to skip it if they prefer not to choose a team. Those who skip the prompt will not be asked again, keeping the experience straightforward and player led.
By tapping into the loyalty and rivalries that already exist between football fans, Preferred Team adds another social dimension to Tournament Challenge. Rather than competing solely on a general leaderboard, players can now measure their performance against fellow supporters, making the experience more closely connected to their passion for their club.
Ahmed Baker, chief commercial officer at Incentive Games, said: โTournament Challenge is all about bringing fans closer to the action and the Preferred Team feature gives us an opportunity to deepen engagement by building on the loyalty fans already have for their clubs. It gives another reason for users to return to the game and gives them a more meaningful way to compete throughout the season. Weโre pleased to continue working with bet365 to develop the experience and explore new ways to connect players with the football they love.โ
A spokesperson at bet365 said: โFootball is as much about identity and shared passion as it is about the results on the pitch. Preferred Team brings that into Tournament Challenge, giving customers a way to share the experience with fellow supporters. Itโs a natural addition to the game and weโre pleased to continue developing our partnership with Incentive Games.โ
Tournament Challenge is available through the Free Games tab within the Football classification on bet365, alongside dedicated access banners across the bet365 website and app.
The Tournament Challenge is available for players across key global territories, alongside dedicated standalone versions for Spain, Italy and Greece.
- Only available to new and eligible bet365 customers. T&Cs apply.
- Customers must be aged over 18 and verified by bet365.
- 24 and over in the Netherlands
- Only one entry is permitted per person.
- Entries close at kick-off of the last scheduled tournament game 5th June 2027.
- Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
- Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
- Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge