Sports betting

Incentive Games handed 12-month contract extension with Bet Lion

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Free-to-play and virtual sports provider to continue its successful relationship with top African online and mobile sportsbook brand

Incentive Games has signed a 12-month contract extension with popular African online and mobile sportsbook operator, Bet Lion, allowing users to access even more free-to-play and pay-to-play virtual sports games.

The extended agreement will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgraded Pick 6 and Dream Team games that have proved to be a big hit with users so far.

Incentive Games’ Dream Team is a long-established user favourite that allows them to choose their own fantasy team of five players from a single football match and compete against other users to win a cash prize. These five players then earn or lose points for every action they take in the real-life match.

Pick 6 is challenges users to correctly predict the scores in six football matches for the chance to win a cash prize.

Pick 5 is a new concept that combines virtual sports and a score predictor in a free-to-play format. Users predict the scores in virtual matches, instead of real-life ones. This means users can play multiple times a day, unlike with Pick 6 whose frequency is dictated by the scheduling of real-life football matches.   

Since joining forces with Bet Lion in September 2018, Incentive Games’ titles have enjoyed huge traction with Bet Lion players; Pick 6 and Dream Team regularly attract tens of thousands of entrants per week. 

Incentive Games has built a formidable reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of users. Games have also been optimised for Opera Mini Extreme mode.

Commenting on the news, John Gordon, CEO of Incentive Games, said: “We are thrilled to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have enjoyed to date by launching additional games on their stellar brand.

“Our games have been designed specifically for markets such as Kenya and Zambia, but they also play exceptionally well on smartphone and tablet devices. We look forward to working closely with the Bet Lion team as it takes its content offering to the next level.”

Jason Gibson, chief marketing officer at Bet Lion, said: “Given the success of our partnership with Incentive Games over the past few years it was an easy decision to extend our current agreement for another 12 months. Its games are among the most popular offered to our players.

“We look forward to launching Pick 5 in the coming weeks as well as updated versions of Pick 6 and Dream Team, both of which are firm player favourites.”