Island Luck amplifies online player experience with OtherLevels for new NFL season
OtherLevels, the leader in creating personalised content and media for sports and iGaming customer experiences, is to power Island Luck Casino and Sportsbook with its Experience Platform for the new 2025-26 NFL season.
The Experience Platform combines tailored recommendations and live odds and game data to create sophisticated, personalised text and Gen AI content and channel-ready media. It evaluates odds, game state, time in game and other contextual information to optimise customer activation, delivering the content via the operator’s channels.
In the last 12 months, the implementation of OtherLevels technology has generated an 8% lift in resulting NFL bets and up to 30% lift in NBA bet activity. Island Luck will benefit from increased engagement when defending champions Philadelphia Eagles take on Dallas Cowboys in the opening NFL game on 4 September.
The Experience Platform is pre-integrated with leading sportsbook providers, including Island Luck partner Kambi. The Kambi and OtherLevels partnership brings sportsbook data to life, providing actionable insights and personalised, relevant content and CTAs for customers.
Sebas Bastian, CEO at Island Luck, said: “At Island Luck we are very excited to partner with OtherLevels to deliver personalised messaging and market recommendations. Our goal is to be the market leader through both innovation and delivering the best experiences to our players.
“We see a massive market opportunity using OtherLevels’ Experience Platform to drive further personalised experiences before and during live games across multiple sports and markets. In doing so we create increased wagering opportunities for our players, which is especially important for the coming NFL season.”
Brendan O’Kane, CEO at OtherLevels, said: “This is all about maximising the activation opportunity. The Experience Platform enables Island Luck to provide a next generation, live sports powered experience for all players. With this platform, Island Luck delivers sophisticated personalised market recommendations and content in real-time, 24/7, with no additional operational costs and using its existing channels.
“We look forward to working with the Island Luck team to maximise activation and player experiences as we move into the coming football season.”