iSoftBet prepares for significant 2021 expansion with multiple senior management hires
| By Aaron Noy
iSoftBet is preparing for a phase of significant expansion in 2021 by further bolstering its senior management team with the appointment of a new chief marketing officer and head of HR, just months after hiring a chief technology officer and chief product officer.
Former Microsoft and Vodafone marketing and communications executive Virginie Luce has joined the leading online and mobile casino content provider as CMO, while ex Betsson HR business partner lead Anne Muscat Scerri has joined as head of human resources.
iSoftBet began to reshape its management team earlier this year with former Betsson head of data science & BI, Andrew Bonnici promoted to CPO in April, and experienced technology transformation expert Neal Garman, formerly of Helios Towers and MoneySuperMarket, joining as CTO in June.
The two latest appointments mark a bumper year for the business with several landmarks achieved including:
- Launching 18 new games, including six Megaways titles
- Customising more than 90 table games as bespoke products
- Integrating 60 game partners and offering more than 4,000 games, available through iSoftBet’s advanced GAP aggregation platform
- Serving more than 300 operators, reaching over 1,000 branded websites
- Being licensed in 18 regulated markets including launching in Colombia in 2020
- Expanding the business to five office locations, with more than 300 employees