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IWG and Pennsylvania Lottery launch new e-instants category: EZ e-instants

| By iGB Freelance
Range of games set to broaden appeal of Lottery's ilottery programme.

Instant Win Gaming (IWG), a leading supplier of e-instant games to NASPL and WLA-member lotteries, congratulates the Pennsylvania Lottery on becoming the first in the US to launch eFastPlay, a new e-instants category offered by IWG. In Pennsylvania, the Lottery is branding this new category as “EZ e-instants”.

The Lottery’s new EZ category broadens the appeal of its online programme to players who prefer a more simplified instant play experience.

The Pennsylvania Lottery is going live with an initial three game launch: Prospector’s Gold Rush, Firework Fortune Frenzy and Treasure Tomb. Further games are planned over the coming months.

EZ e-instants, just like all IWG games, reside within the company’s InstantRGS (remote game server) and therefore required no development support from the ilottery platform provider to implement.

IWG is also extending the appeal of the new category with a linked jackpot which is available across all of the Lottery’s EZ games and is powered by IWG’s InstantJackpots technology.

The launch of IWG’s new family of EZ e-instants complements the standard e-instants that are already popular with Pennsylvania Lottery players, providing incremental play styles in the Keystone state.

Drew Svitko, executive director at Pennsylvania Lottery, said: “We’re very excited for our new EZ e-instant category to go live. These games, provided by IWG, will be a great addition to our existing portfolio, offering up new experiences that cast a wider net of game play appeal and, in turn, create incremental revenues for older Pennsylvanians.

“We have several EZ e-instant games in our future release plans and we cannot wait to see how players respond to this new category.”

Rhydian Fisher, CEO at IWG, said: “Kudos to the team at Pennsylvania Lottery for launching the first range of EZ e-instants. This new category launch is very exciting and frankly, has not happened too many times in the ilottery industry.

“As ilottery programmes mature, we feel it is critical as a strategic content supplier to offer a variety of game play experiences. These EZ e-instants will cater to a specific group of lottery players, providing the Pennsylvania Lottery with an opportunity to engage with new players for their ilottery programme.”