Ambitious igaming start-up JNS Gaming has officially re-launched its new online casino and sportsbook brand, LynxBet, in partnership with leading platform provider Delasport – aiming to deliver a new world of entertainment for players worldwide with its immersive front-end design.
Inspired by the growing influence of the metaverse in the digital space, the self-styled “Land of LynxBet” has been developed with casual players at the forefront. The brand combines a mix of escapism, vibrancy and animations to offer a fun and responsible igaming experience, with users invited to explore a variety of environments that are determined by the multitude of verticals on offer. This is further aided by the creation of its endearing mascot, the lucky lynx, who has the magic touch and features prominently across the online platform.
Entering multiple territories, LynxBet’s prime focus is on establishing a solid player base across South America, Canada, and Asia. It aims to achieve this by placing emphasis on a localised service, including customer support offered in each language via email and live chat. Regional teams have been established to create a more personal player experience, boosted further by significant marketing investment and partnerships with local brand ambassadors, who are set to be announced over the coming months. In addition, localised payment methods are available for each jurisdiction.
LynxBet operates under a Tier 1 Isle of Man Gaming licence and, like Delasport, is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, stake and loss limits.
JNS Gaming is backed by substantial investment and run by a senior management team that is highly-experienced within the global betting and gaming industry. The company is headed by Jeremy Taylor, who was formerly managing director of Genting Casinos UK and group marketing director at Betsson Group.
Commenting on the re-launch of LynxBet, JNS Gaming CEO Jeremy Taylor, said: “Following months of hard work behind the scenes, re-introducing LynxBet to the marketplace after partnering with Delasport is an exciting moment for JNS Gaming. We understand how competitive and saturated the igaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore.
“We want to build a player experience and brand that stands apart from the hundreds of white label operations and with their fantastic product, strong roadmap of innovation and great reputation, Delasport share in this philosophy.
“Simply put, JNS Gaming is an igaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”
Delasport’s CEO, Oren Cohen Shwartz, commented: “We are very pleased with going live with Lynxbet. We are cementing our position as a global leader in sports betting and casino solution providers. I am sure that Lynxbet players will be happy to engage with a modern, personalised and unique betting experience; and that our partnership will be fruitful.”