Light & Wonder launches Flash Drops in the US powered by Flows

Flash Drops, powered by Flows is now live in the US with a major operator.

Flash Drops brings a fresh way for online players to win. It features rapid-fire prizes activated over a specified period of time, designed to mirror the in-casino “hot seat” experience, that can scale player engagement, retention and promotional reach across multiple games. At Flows, this launch highlights exactly why operators and suppliers choose this technology: Light & Wonder Elevate shows how easy it is to build, launch and scale new products on top of the Flows engine.

Flash Drops is available to all operators through Light & Wonder, another example of how Flows enables innovation and speed to market at scale.

James King, CEO at Flows, said: “We’re proud to see Flash Drops go live in the US as part of Light & Wonder Elevate. This launch shows exactly what Flows makes possible: taking an idea, building it fast and scaling it into a product that delivers real player excitement and measurable operator value.

“Flash Drops is a strong example of gamification done right, with prize pools and random rewards that build loyalty and keep players coming back. It’s another milestone in our journey with Light & Wonder and a great showcase of the impact Flows can bring across the industry.”

Dana Jackel, VP commercial & MD US at Light & Wonder iGaming, said: “We are thrilled to bring Flash Drops to life in the US with Flows. This is an ideal product to showcase our commitment to omnichannel experiences for players and it’s a lot of fun!”

Flows enables its partners to build, launch and scale products at speed. Beyond powering jackpots and promotions, Flows helps operators and suppliers integrate, orchestrate and accelerate their entire ecosystem, from product creation to player engagement.

With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives innovation and growth for the industry’s leaders.