TVBet, a leading provider of live lotteries and card games, has announced details of its new partnership with online casino software developer SoftGamings. The cooperation between the two companies will enhance both their image and the effectiveness of their promotion. TVBet creates immersive content for betting and casino players. Its progressive card, table and lottery games have already earned the love of its audience around the world. And the cooperation with SoftGamings will now allow the company to expand its coverage with greater speed. In recent months, TVBet has demonstrated its growing popularity in various regions. Amid the crisis caused by the current pandemic, alternative betting products in the live format have become a necessary attribute of serious market players. There has been an increase in betting on TVBet’s games while customers have also been encouraged to take a closer look at broadcast solutions. Founded in 2008, SoftGamings is a leading igaming developer, offering clients turnkey and white label casino solutions, all top game providers under a single integration, licensing and banking solutions and more. For existing online casinos, its team offers a range of providers, including games provided by TVBet. Commeninting on the agreement, Peter Korpusenko, CEO TVBet, said: “The cooperation of TVBet with SoftGamings will lead operators to new opportunities. Thanks to the new live TV games offering, clients could satisfy the needs of the more demanding audience. This strong signing represents a win-win situation for both companies.” Irina Sazonova, director of partnerships at SoftGamings, said: “Signing a partnership deal with TVBet is an important milestone for SoftGamings. We can now expand our game portfolio and offer our clients a unique set of live dealer games. Moreover, we are happy to help TVBet increase its reach by offering its games to 100+ online casinos owned by our clients. We hope that SoftGamings and TVBet will continue to operate in the future and pick the fruits of the collaboration.” Thus, the full spectrum of card games and lotteries by TVBet now can be added to each Softgamings client’s platform upon request. The B2B provider continues to show a high level of reliability and trust of gaming industry participants to its solutions.