London Waterfront Experience unveiled for iGB L!VE

Situated adjacent to the historic Royal Docks, the London Waterfront Experience will involve an iGB L!VE takeover of the Waterfront Street Kitchen and Bar part of ExCeL’s ‘Immerse LDN’ Dock Edge entertainment district. It will include a series of entertainment activations including a centrepiece barge which will be moored at the edge of the dock.

Heralding the exciting new feature, which represents a celebration of iGB L!VE’s relocation to London, global portfolio director Naomi Barton said: “With London’s July sun shining and temperatures reaching the mid-20s, iGB L!VE’s Waterfront Experience will serve as a dynamic networking and social space. Open throughout the show, it will provide a vibrant London-inspired ‘twist’ on the social and business opportunities that the industry loves about iGB L!VE.

“The London Waterfront Experience will enhance iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the igaming industry ecosystem coming together in a city widely regarded as being the heart of the igaming industry. 

“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000sqm of cutting-edge innovation and inspiration.”

iGB L!VE’s relocation to London will enable the event brand to continue its upward trajectory and achieve an ambitious four-year plan targeting 30,000 visitors and 550+ exhibitors/sponsors by 2028.