LSports appoints ex-Sportradar exec as head of sales, North America  

LSports, the leading provider of real-time sports data solutions, has announced the appointment of Anders Wick as head of sales, North America. This key strategic hire further cements LSports’ commitment to establishing a stronger on-the-ground presence in the United States – now one of the company’s top priority markets.

Wick brings extensive experience in the sports betting and data sector, having held senior leadership roles at Sportradar, where he was instrumental in driving revenue growth and forging deep relationships with major sportsbooks across global markets. 

“This appointment marks a significant milestone in our North American expansion,” said Yoav Ziv, chief revenue officer at LSports. “His expertise in consultative sales, strategic growth and executive relationship management will be invaluable as we continue to scale our operations and deliver cutting-edge sports data solutions to US operators.”

Over the past seven years, Wick has built a proven track record of developing innovative sales strategies, structuring complex deals, and expanding market footprints in the sportsbook sector. 

“I’m honoured to join LSports at such a pivotal stage in its growth journey,” said Wick. “The US sports betting market is entering a new era of sophistication, where data accuracy, speed and innovation will separate leaders from the rest. LSports has the vision and technology to set that standard, and I’m excited to help operators unlock new levels of performance and profitability through true partnership. This is about more than driving growth, it’s about shaping the future of the industry together.”

This appointment underscores LSports’ long-term vision to become the premier sports data provider in the US, expanding its footprint with localised expertise and a stronger customer focus.